I’m beginning to see more and more “gimme money for nothin!” Kickstarter projects.
Which is sad. And I hope it doesn’t continue.
Example: Liz Lovely Cookies
This vegan gluten free cookie company is trying to raise $50k. They’re at $15k. They’re a successful company. Been around a decade or so. Were on the TV show Shark Tank recently but didn’t get funded there. (Didn’t see the show, but I’m not surprised.)
EDIT: Watched the show so I could get a better idea of them. Last year had almost $1MM in sales and a “near 10%” profit margin. Nice work!
Since they couldn’t get funding elsewhere Liz Lovely decided to “check out that cool new Kickstarter thing. Maybe we can scam some fools!” (My quote not theirs. I’m assuming that’s what they were thinking while coming up with their Kickstarter pledge levels.)
You can buy 2 dozen cookies from their website for $39.99. Or you can have the privilege of being part of their Kickstarter and get 2 dozen cookies for $85 (or 1 dozen for $50). You also get a holiday card and 3 stickers for the extra $45.
I’ve got no issues with expensive cookies or products. I think it’s awesome when a business creates a premium product and isn’t afraid to charge accordingly. But you’re fucking insane with this:
http://kck.st/ZJhPCu <– $85
http://lizlovely.com <– $39.99
If you’re in the market for vegan gluten free cookies (because maybe your name is Karol Gajda) this is a very difficult decision.
As I stated earlier, these mistakes are increasingly common on Kickstarter. It’s like small business owners don’t even realize their customers (or prospective customers) are not idiots.
Recently, I messaged a girl who had a kickstarter project live, explained she’s doing it all wrong (because she was), and gave her ideas on how to improve to get people involved and interested.
Her response was (this is directly from the message): “I was under the impression that people backed projects because they liked them and wanted to support them, I didn’t realize it was more about what’s in it for them.” Her funding was unsuccessful even though her product and the video she made were very good.
It’s all about what’s in it for them! It’s only about what’s in it for them!
To aspiring business owners and kickstarter project creators: I probably don’t have to say this, but don’t do what these companies are doing. Even if you’re successful you’re going to feel pretty low when you think about the scam you pulled. What fun is that?
Note to Liz Lovely: I’m a nice guy, but I hate rip off artists. I don’t think you actually are, but your actions are telling a different story here. You look like good people and your cookies look quite tasty. Congrats on the success thus far. I actually do hope you become an empire. Sorry I had to pick on you, but I just found your project and it “broke the camel’s back” as they say.